It’s all about the environment these days. And not just because it’s the right thing to do for our planet. No, instead going green has become somewhat of “cool” thing to do. It’s trendy and makes you look good in the eyes of environmentalists everywhere, all except for maybe the most jaded ones.
Now companies are no different. They are all getting in on the bandwagon of going green and one example is Regal Assets, the gold IRA company. But to what end? Do they really care? Some probably do, but most probably don’t. Some are maybe doing it to get ahead of the curve on the inevitable upcoming government regulations dictating what is acceptable and what is not, but in most cases, it’s all about the opportunity. The opportunity to dupe the hippies and get them to give said companies money. Market share and untapped demographics.
But how are companies doing it?
The thing is, it’s not just the companies who have an obvious stake in a clean environment who are going green, nor is it only companies that are creating stupid amounts of waste either.
No, in fact, a whole lot of companies that are going green could cause even the best informed environmental activist to say “who cares, what difference is THAT going to make”. If a manufacturing company states that they are going to reduce the carbon emissions from their factories by 30%, people applaud. But what do people say when a financial services company states that they are going green in an uninteresting press release?
The obvious thing that you’d think is office supplies. No more overly bleached paper unless it’s absolutely necessary. Use the recycled stuff, it gets the same job done. Or at the very least, the partially recycled stuff.
In other cases, there are reports of companies installing alternative energy sources into their power sources, such as solar panels. I guess that this can help reduce their dependency on other, non-renewable energy sources.
And ten there are the company cars. Turning in the gas guzzlers for either hybrid vehicles or straight up electric variants. Getting employees to run around town in a clean energy vehicle is actually a commendable way of going green without compromising the integrity of business operations on a day to day basis.
At the end of the day, it’s all for show
But at the end of the day, most companies could switch to recycled paper, it wouldn’t do much good. It’s the 80/20 rule in motion. Most of the pollution and sources of negative environmental impact all come from a few select and ginormous companies. So even if all the smaller players or companies that don’t do much environmental damage in the first place do a few small things here or there to reduce their footprint, it won’t do much. The big polluters are the ones that need to change. Otherwise, it’s all just being trendy.